Insight: The Sims is a pretty innocent game, but players love finding ways to make it... not so innocent.

Idea: Embracing the darker side of The Sims.

30-SECOND SPOT

Director/DP: Olivia Gastaldo

PRODUCT

Because every proud parent needs a bumper sticker.

SOCIAL

We will create Twitter accounts for different characters out of the Sims 4. Throughout the week they will tweet about their (often disturbed) lives in Sims World.

MORE WORK!