Insight: People who fly Spirit are cheap and often times even proud of it.
Idea: Celebrating and encouraging the spirit of cheapness.
Driven by the spirit of cheapness, we shot all videos on our phones. No permits, no professional actors, no budget. We may or may not have been kicked out of a plaza or two.
CHEAPEST AD SPACE
Saving money by buying the ad spaces no one else wants, (ie: the thin end of a billboard, or the gutter of a magazine).
Ambient ads that highlight opportunities for cheapness in everyday life.
THE FREE SPIRIT
Spirit will provide passengers with throwaway emails, allowing them to sign up for new accounts and utilize their free trial periods.
Step One: Purchase a flight and gain access to your new email.
Step Two: Browse our catalog of free trials.
Step Three: Pick your favorites and exploit away.
Step Four: We'll cancel your trials before they expire, so you never get charged.