Insight: We use our phones every single day, so why not turn it into a workout?

Idea: The world’s heaviest phone case.

SOCIAL CONTENT

Muscle Milk will post videos highlighting workout routines centered around the new weighted phone cases.

PRINT/OOH

We display guides on how people can use these cases to squeeze a workout into their everyday lives.

POP SOCKET

Getting too comfortable with the weight of your phone case? Tack on a weighted pop socket and increase your workout.

MORE WORK!